This One Time At Topshop…
The mention of Topshop conjures great memories for me. More than a decade ago, my fashionistah friends and I embarked on a summer ‘European Study Abroad,’ where we mixed fine art, sight-seeing, fashion, copious amounts of partying and dubious amounts of shopping. We tasted our first champagne and we got busted at customs (ahem, for shopping, not for drugs). Many wonderful friends were made and memories forged while blazing a trail from London to Paris to Barcelona.
When I remember Topshop in its former inception, it was about promo tops in baby pink and blue (2 for 1), cargo pants with sewn in pouches (remember those?), essentially cheap and cheerful. In its modern-day renaissance, it’s synonymous with Brit fast-fashion, uber-trendy, mixing better-best price points with vintage and diffusion lines. MK & Ash shop there, so does Alexa (saw her trying on booties) and Gwyneth. Let’s just say it’s a lot cooler.
If anyone has visited the London flagship at Oxford, it’s a multi-level sensory explosion of colour and trend. As we take the descending escalator deep into Middle Earth, your heart beats with the rush of accessories, shoes, jeans, designer lines and reconstructed vintage. You better get good reception on your phone because you can literally loose a friend. Then mix that with the chaotic zoo of fashionistahs clamoring to grab their size while it lasts. It’s definitely not for the faint of heart and like a 90′s dance song, ‘it’s gonna make you sweat.’
As many globetrotting fashionistahs lament ‘why not here!!?’, the gods are looking down favourably upon us in Toronto. We get a touch of Topshop when it arrives at Jonathan + Olivia (49 Ossington Ave.) on June 19th. Similar to New York where it soft launched at Opening Ceremony, the brand is testing before a major launch. But c’mon we all know it’s going to fare well. Did you know that the Toronto locations of Urban Outfitters are among the most profitable per square footage in the chain? I swear we must have the highest hipster per capita.
My favourite Topshop buys of all time are a fuschia sundress embroidered with gold floss in an Indian sari style, a black body-con dress with a flared taffetta trumpet skirt attached and giant bow (Very Robert Palmer ‘Addicted to Love’) and a grey herringbone ruffle jacket with 3/4 bell sleeves. While you have to rummage and edit through a lot to find what suits your style, there is always something very forward and unique about their offering. I was trying on playsuits (translated as rompers) more than two years ago. Hello!!??!
Here are some fun items I hope to see when Topshop lands in our fair city: